SALES AND MARKETING DEVELOPMENT
Topics include:
Planning
• Market Research
• Business Strategies
• Information Management
• International Expansion
Marketing solutions often involve market research, business planning and information management skills to assist effective decision-making. Measurable, realistic and contributive planning processes are required to identify, prioritise and communicate business direction.
Promotion
• Internal Communication
• Promotion Schemes
• Advertising
• Trade & Public Image
Communication responsibility needs to be shared at all levels whether at the top, or bottom of the pyramid. An effective communications matrix improves internal information dissemination and external trade and public awareness. Creative promotion schemes can be generated for a variety of business building needs. Our advertising and public relations campaigns, utilizing a variety of media, will maximize the benefits and profitability of trade and customer image building synergies.
Product
• Development
• Sourcing
• Sales Support Materials
• Brand Management
CMS has experienced resources supporting development and product sourcing for clients. Brand development, incorporating packaging and sales material co-ordination, is an integral part of the revitalisation service.
Sales
• Motivation and Recognition
• Channel Development
• Organisation Structure
• Events and Exhibitions
• Direct Marketing
Programmes to maximise the efforts of any salesforce through dedicated motivational and recognition schemes can be developed, as can the identification of training needs.
Identifying additional opportunities from existing sales routes through highly targeted and focused campaigns, plus development of additional harmonised business to consumer channels is a particular speciality. CMS has been and will continue to assist clients with the organisation of their sales teams.Event and exhibition co-ordination is also part of our service. Direct Marketing is frequently utilised by clients selling direct to end users.