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INTERIM MANAGEMENT CONSULTANCY & MARKETING SERVICES
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RESEARCH
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Clear
Marketing Solutions has international experience of evaluative and quantitative research methodology.
Whether you want to get an unbiased idea of what people think, or need to quantify the findings about a subject,
we can provide research in Southampton, Bournemouth, Hampshire, Southern England, Europe and many other continents
including the Far East, India and North America. We can also undertake initial desk research to save distraction
or redirection of your own existing resources.
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Typical choices are:
- Desk research (internet, media or
publications)
- Focus groups (group discussions with an independent moderator)
- Quantitative (surveys, questionnaires, placement testing)
- Mystery shopping
(applied to commercial and public channels)
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| People are customers, consumers, buyers and can be "motivated". |
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Unless you know what is wanted by
your customers, or ahead of you regarding competition and hazards, it is difficult to plan effectively. Development of a new
business, new market or change in direction is going to cost money. Research before commitment, as long as it is actionable, is a way to ensure you
get the best chance of succeeding. Research can also be used proactively for advertising, testimonials and case studies.
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