INTERIM MANAGEMENT CONSULTANCY & MARKETING SERVICES

RESEARCH
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CMS has experience of evaluative and quantitative research methodology. Whether you want to get an unbiased idea of what people think, or need to quantify the findings about a subject, we can assist. We can also undertake initial desk research to save distraction or redirection of your own existing resources.

Typical choices are: 
    

  1. Desk research (internet, media or publications)
  2. Focus groups (group discussions with an independent moderator)
  3. Quantitative (surveys, questionnaires, placement testing)
  4. Mystery shopping (applied to commercial and public channels)

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People are customers, consumers, buyers and can be "motivated".

Unless you know what is wanted by your customers, or ahead of you regarding competition and hazards, it is difficult to plan effectively. Development of a new business, new market or change in direction is going to cost money.

Research before commitment, as long as it is actionable, is a way to ensure you get the best chance of succeeding.

Research can also be used proactively for advertising, testimonials and case studies.

Clear Marketing Solutions Ltd.
Linford House - 7 Linford Cl.
New Milton. Hampshire. BH25 5RL UK
T: (+44) 01425 610960 M:07850 217171 E: info@cmseu.com