The best way to identify how well you are really doing is to audit elements of your business. Accountancy audits are common but audits of sales, marketing and operations are increasingly being undertaken. CMS specialises in marketing and sales audits.

A CMS image and awareness audit will tell you how well known or perceived your business is amongst its target audience. Audits are also aimed at measuring marketing and sales performance both internally and externally.

The objective is to identify strengths and weaknesses from which remedial action plans can be generated. It can be as basic as evaluating the working relationship between sales and marketing staff, to quantifying advertising and campaign material effectiveness.

Our investigation typically incorporates a variety of established research techniques, both qualitative and quantitative involving customers and staff.